There are a multitude of ways to make your readers win prizes (draws, photo or video contests, quizzes, etc.), but there is only one thing that should determine your method of choice: your goals!
There are two things to keep in mind when choosing the type of giveaway you are going to hold.
1 – Each type of contest differs according to user commitment: You are not asking for the same level of commitment from a participant who will make a video, than from one who simply has to click on the “Like” button. The amount of engaged participants will depend on this factor.
2 – Each type of contest should be thought in terms of what you want to achieve: You want to increase your number of Facebook fans? Ask users to “Like” your page as a condition of participation. Want more sign-ups to your newsletter, more subscriptions to your social media outlets? It’s up to you to make a choice.
To help you out, here is a summary table reviewing the advantages of each type of giveaway, in relation to your goals.