Are you ready to organize your giveaway? Here are a few mistakes to avoid:
1. Choosing the wrong prize.
The prize is the key to the success of your giveaway. And so, choosing the right prize is crucial as it is what will incite readers to participate in the contest. Choosing an unfit prize will result in the failure to attract people to your blog and a low participation rate. If too general, (for example: a cash prize) your prize could attract the wrong participants. This is something you want to avoid, as it will fail to build a long term relationship with the reader. Always pick your prize as a function of what type of people it will bring to your blog in order to build a strong community.
2. When the length of your giveaway is too long, or not long enough.
To put it simply, if your giveaway exceeds 2 months, it will discourage your participants. On the other hand, if its duration is only 3 days, you will miss out on potential participants, due to lack of time. There is no definite rule regarding the perfect length of a giveaway, but we recommend that a duration between 10 and 15 days. Always think as a participant determine the length accordingly.
3. Input too many rules for your giveaway.
When you organize a giveaway, it is necessary for you to think of the benefits for the participants. It is also very important to keep in mind not ask too many “actions” from your participants, as this will discourage them for participating. You have to find the balance between the prize value and the number of actions demanded to participate. For example, if the prize is in the form of a trip, the participant will most likely be ready to complete a higher number of actions. However, if the prize is a USB key, they probably will not be willing to complete all these rules, as the perceived value of the prize will not serve as a high enough motivation. Also, always keep your objectives in mind. In other words, why do you want people to participate ? If it is to gain Facebook followers, then focus the rules of your giveaway to reach this target. If you have many objectives that differ, you may want to think about organizing multiple giveaways. This will not only extend the fun but also target exactly the right people each time !
4. Neglect laws.
It is important to know that there are laws that apply based on where you run your contest. Although this may seem like an inconvenience, it is crucial to considerate these laws to avoid any legal trouble. For more information on Quebec laws regarding giveaways, click here here .
5. Using the wrong tool for your giveaway.
Are you trying to organize the results of your giveaway with Excel? While you are brave and patient, it is a little risky! Using excel to organize a large amount of data may bring you stress if you are not an “Excel expert”. It may also take you a lot of time. By using Hellowave, you will easily be able to organize, filter and analyze the data from your giveaway. Plus, Hellowave will even draw the winner(s) for you! Try it, it is easy!